The Review Alchemist ("we," "us," or "our") is committed to protecting the privacy of individuals who visit our website or engage our services. This Privacy Policy explains what personal information we collect, how we use it, and your rights under applicable Canadian privacy law — including the federal Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia's Personal Information Protection Act (PIPA).
By using our website at thereviewalchemist.com or engaging our services, you consent to the practices described in this policy.
1. Information We Collect
We collect personal information in the following categories:
Contact information: Name, business name, email address, phone number, and mailing address provided when you contact us or sign a service agreement.
Payment information: Credit card details collected to process service retainers and fees. Card data is collected and processed through a PCI-DSS compliant payment processor. We do not store full card numbers on our systems.
Business information: Information about your business, including social media accounts, marketing assets, CRM access credentials, and advertising account details shared with us to deliver our services.
Usage data: IP address, browser type, pages visited, and time spent on our website, collected automatically through cookies and analytics tools.
Communications: The content of emails, messages, or forms you send us.
2. How We Use Your Information
We use the personal information we collect for the following purposes:
To provide, maintain, and improve our AI marketing and automation services.
To process payments and manage your account.
To communicate with you about your service, send invoices, and respond to inquiries.
To send service updates, performance reports, or other information related to your engagement with us.
To analyse website usage and improve our online presence.
To comply with applicable legal obligations.
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
3. Payment and Credit Card Information
We collect credit card information to process retainer payments and service fees. All payment transactions are processed through a third-party payment processor that complies with the Payment Card Industry Data Security Standard (PCI-DSS). We do not store, transmit, or process full credit card numbers on our own servers.
You authorise us to charge your payment method for agreed services in accordance with your service agreement. If you wish to update or remove your payment information, please contact us directly.
4. Sharing Your Information
We may share your personal information only in the following circumstances:
Service providers: Trusted third-party tools and platforms we use to deliver our services, including GoHighLevel (CRM and automation), Meta Business Suite, Google Workspace, payment processors, and analytics platforms. These providers are contractually obligated to protect your information.
Legal requirements: If required by law, court order, or government authority, we may disclose information to comply with applicable legal obligations.
Business transfers: In the event of a merger, acquisition, or sale of our business, your information may be transferred as part of that transaction. We will provide notice if this occurs.
With your consent: For any purpose not listed above, only with your explicit consent.
5. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to analyse site traffic and improve your experience. Cookies are small text files stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being set. However, some parts of our website may not function properly if cookies are disabled.
We may use third-party analytics tools such as Google Analytics. These tools collect anonymised usage data. For information on how Google uses data, please visit policies.google.com/privacy.
6. Data Retention
We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer required, we securely delete or anonymise it. Payment records are retained for a minimum of seven (7) years as required by Canadian tax law.
7. Security of Your Information
We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to use strong passwords and to contact us immediately if you suspect any unauthorised access to your account.
8. Your Rights Under Canadian Privacy Law
Subject to applicable law, you have the following rights regarding your personal information:
Access: Request a copy of the personal information we hold about you.
Correction: Request that we correct inaccurate or incomplete personal information.
Withdrawal of consent: Withdraw your consent to our collection or use of your personal information at any time, subject to legal and contractual restrictions.
Complaint: Lodge a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca or the Office of the Information and Privacy Commissioner for BC at oipc.bc.ca.
To exercise any of these rights, please contact us using the details below. We will respond within 30 days.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Children's Privacy
Our services are intended for business owners and professionals. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected such information, we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised effective date. We encourage you to review this policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
